Marketing Services

Product Strategy

• Product portfolio optimization
• New product development
• Innovation capability development
• Process and organizational delivery support

Marketing Strategy

• Market development strategy
• Customer insights
• Customer and product profitability analysis
• Marketing optimization

Customer Relationship Management

• Customer loyalty design & delivery
• Value-based customer segmentation
• CRM program design

Pricing

• Industry pricing dynamics
• Pricing framework and optimization
• Yield management

Brand Strategy

• Brand management
• Brand portfolio optimization

Sales & Channel Management

• Channel strategy development
• Sales channel configuration and operations design
• Resource prioritization
• Performance measurement and reward
• Capability development
• Program implementation